Digital billboard advertising capabilities include social media integration, countdowns, day/weekparting, live updates, conditional content (weather, temperature), Outdoor Connect / RSS WiFi / Touch-Screen, and more.
- Flexible – Engage and develop a dialogue with consumers through unlimited creative executions, using a variety of digital outdoor signs.
- Time-Sensitive – Digital enables instantaneous creative updates and the ability to respond in real-time to current events and market conditions.
- Targeted – Impact specific geographic and demographic audiences close to the point of sale.
- Efficient – Optimize ad spend and work synergistically with other media to enhance ROI.